This past summer, Drake unveiled a collection of tracks and additional content on his 100gigs platform.
DJ Akademiks, who has maintained close connections with the Drake entourage, speculates that this move was part of a strategy in negotiations.
Akademiks hypothesizes that the motive behind Drake’s release on 100gigs was to demonstrate to his record labels that he could still achieve chart success while operating independently (uploaded to DSP’s a week after launch with no promotional push) as he’s seeking a renegotiated deal with Lucian worth over 600 million (DLDT, CLB, Her Loss, HNVM, FATD) from his last contracts… pic.twitter.com/pOWGmQSG04
— Akademiks TV (@AkademiksTV) October 21, 2024
As per Akademiks, Drizzy aimed to illustrate to Universal’s chief Lucian Grainge that he could successfully distribute music on his own.
He is looking for a fresh agreement from his label and anticipates a sum exceeding $600 million.
Insiders suggest that Kendrick and his crew have reportedly turned against Drake due to envy regarding his financial success.
This jealousy is unlikely to diminish anytime soon.