Nelly is set to make a stunning comeback to women’s fashion — his iconic Apple Bottoms jeans are making a resurgence worldwide!
According to TMZ Hip Hop, Nelly is revamping Apple Bottoms in November 2024 — a fashion line he established in 2002 that honors women of diverse shapes, sizes, and curves!
Nelly stated to TMZ Hip Hop, “Our mission as a brand is unchanged: embracing ALL women, regardless of their shapes and sizes. We’ve got incredible new designs and are poised to make waves in the fashion scene again … we’re back in action!”
The rapper behind “Country Grammar” was a trailblazer of his time … America had yet to fully recognize terms like “body positivity” or appreciate the modern woman’s figure … and as a result, the popularity of Apple Bottoms soared.
Nelly’s long-time publicist Juliette Harris, who was present during the initial brand launch, recalls how Oprah endorsed AB to her extensive audience on the 2004 installment of her legendary show “Oprah’s Favorite Things.”
Flo Rida and T-Pain were so taken by how the ladies looked back then that they created a Diamond-selling hit reflecting it!
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Sources reveal that Nelly and AB President Michael Saunders are implementing cutting-edge technology to provide the jeans with a stretchy, form-hugging fit and a diverse range of sizes … ensuring every woman can effortlessly drop it like it’s hot.
Boots with fur are sold separately!