Nelly is making a stylish comeback in the realm of women’s fashion — his iconic Apple Bottom jeans are set to make a resurgence on curvy frames worldwide!!!
TMZ Hip Hop has discovered that Nelly is reviving Apple Bottoms in November 2024 — the clothing brand he introduced in 2002 aimed at women of all shapes, sizes, curves, and silhouettes!!!
Nelly shared with TMZ Hip Hop, “Our brand’s mission stays unchanged: honoring ALL women, irrespective of shapes and sizes. We’re excited to present some fabulous new styles and are geared up to make waves in the fashion scene once more … we’re BACK!!!”
The “Country Grammar” star was a trailblazer of his time … America wasn’t fully acquainted with concepts like “body positivity” or the appreciation of a fuller-figured woman just yet … and as a result, Apple Bottoms saw a surge in popularity.
Nelly’s long-time representative, Juliette Harris, who was present during the original brand launch, recalls how Oprah endorsed Apple Bottoms to her vast audience on the 2004 edition of her famous show “Oprah’s Favorite Things.”
Flo Rida and T-Pain were so taken by how the women appeared at that time, they created a Diamond-certified chart-topping anthem in tribute!!!
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We’ve been informed that Nelly and AB President Michael Saunders are implementing cutting-edge technology to provide the jeans with a stretchy, form-fitting sensation and inclusive size selections … ideal for every woman to effortlessly rock their look.
Boots with furs sold separately!!!