The hip-hop industry appears to be experiencing a downturn in terms of sales.
This could be attributed to the fact that many emerging artists are prioritizing streaming platforms.
As stated by Adin Ross, he has reportedly generated more than $200 million through streaming on KICK in just two years.
Adin Ross claims he has earned over $200,000,000 in 2 years from streaming on KICK pic.twitter.com/6qmM97C0C9
— Daily Loud (@DailyLoud) October 22, 2024
This figure remains unconfirmed. And, similar to many artists, streamers often engage in exaggerated displays of wealth.
Nonetheless, Ross certainly presents himself as someone who possesses significant financial resources.
For context, his close friend Drake is in negotiations to secure $600 million for his impending record deal — a contract that spans a much longer period than just two years.
Could streaming be the future of the industry?