SKIMS
Olivia Munn is placing breast cancer awareness at the center of her latest marketing effort … showcasing shapewear for SKIMS while also displaying her surgical scars.
The actress features prominently in Kim Kardashian‘s new campaign for Breast Cancer Awareness Month … donning various outfits while discussing some of her personal experiences battling cancer over the past years.
The images from the photoshoot reveal a lot about Munn’s physique … prominently featuring the surgical scar on her bare breast from her double mastectomy that she underwent last year.
NBC
Olivia discussed the theme further on “TODAY” this morning … noting that initially they intended for the star to conceal all her scars with makeup and outfits — but, they faced challenges concealing the scars.
Olivia revealed that she approached the top leadership at SKIMS to advocate for showcasing the scars … a vision they all agreed upon.
3/13/24
Munn expresses that she grew weary of hiding her scars from the public … aspiring to empower women sharing similar experiences to find beauty even in adversity.
Earlier this year, Munn revealed her breast cancer diagnosis … posting an emotional message on Instagram that chronicled all the treatments she has undergone. Since then, she has delved deeper into her cancer journey in subsequent interviews.
Moreover, 10% of the sales from SKIMS bras sold from now until October 31 will contribute to the Susan G. Komen Foundation, which supports breast cancer research.
It appears Olivia is raising awareness about breast cancer within the beauty industry … while also sharing her journey more openly.