SKIMS
Olivia Munn is shining a light on breast cancer through her latest marketing initiative … showcasing shapewear for SKIMS while exposing her surgical scars in the process.
The actress serves as the centerpiece of Kim Kardashian brand’s latest initiative this Breast Cancer Awareness Month … flaunting a variety of outfits while sharing insights about her personal battle against cancer in recent years.
The images captured during the shoot reveal much of Munn’s figure … prominently featuring the surgical scar from her double mastectomy procedure last year.
NBC
OM explored the subject further on “TODAY” this morning … revealing that the team had initially aimed for the star to conceal all her scars with makeup and clothing, but faced challenges in doing so.
Olivia mentioned she approached the top executives at SKIMS to discuss displaying the scars … a vision they all embraced.
3/13/24
Munn expressed her desire to stop hiding her scars from the public eye … and aims to inspire women who bear similar scars to recognize their beauty amidst adversity.
Earlier this year, Munn revealed her breast cancer journey … sharing a heartfelt Instagram post detailing her medical experiences. She has since elaborated on her battle against cancer in subsequent interviews.
Furthermore, 10% of SKIMS bra sales from now until October 31 will contribute to the Susan G. Komen Foundation, which is dedicated to breast cancer advocacy.
It appears Olivia is elevating breast cancer awareness within the beauty brand landscape — while also sharing her narrative in a more sincere way.