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Kendrick Lamar‘s “Not Like Us” is among the hottest tracks on the planet, and Recording Academy CEO Harvey Mason Jr. says a diss observe successful a Grammy won’t be standard … however now it is undoubtedly potential!
TMZ Hip Hop spoke with the Grammy czar Monday at LAX, the place he informed us he is been feeling the cultural avalanche of “Not Like Us,” identical to everybody else is.
Ok. Dot shot the music video in Compton over the weekend, and its launch will inevitably breathe new life into the music — which, whereas being extraordinarily danceable, remains to be primarily, an enormous shot at Drake.
HMJ says it is all concerning the artwork and creativity on the finish of the day, and “Not Like Us” is checking all packing containers at this level.
The Recording Academy voters will finally be the choice makers, however Harvey would not assume Kendrick’s testy lyrics will neither sway nor repel members of the committee.
He additionally notes Kendrick’s removed from an outsider with the Grammys and its voters. Certainly, his 17 wins places him among the many all-time greats.
A separate diss observe class is not out of the query, both. It has been a heavy yr for beef, and HMJ acknowledges there have been some good ones launched recently.
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His backside line is … regardless of the voters need, they shall have!!!