Credit
Jeff Kravitz / Contributor via Getty s
Alt
Megan Thee Stallion
Size
In the track “Accent” from June, Megan Thee Stallion delivered the lines, “True Religion, I feel like a stallion, horseshoes on my a**.” Now, the Grammy-winning artist and the iconic denim brand are transforming those verses into reality with their Where Holiday Wishes Come True initiative, which officially kicked off on Tuesday (Oct. 22).
“Collaborating with True Religion feels like a full-circle experience,” Megan expressed in a statement to the press, as reported by VIBE. “Since my childhood, I’ve admired this brand, so it’s incredibly thrilling to be featured in this campaign and celebrate Hot Girl Holidays in a unique way.”
The partnership was accompanied by visuals featuring the Good News star alongside Hunxho, who exhibited the men’s collection. In one image, Megan dons a red crop top adorned with the True Religion logo paired with jeans that have complementary stitching. In another, she flaunts a denim-on-denim ensemble.
True Religion’s CEO Michael Buckley remarked: “Teaming up with Megan Thee Stallion represents a transformative moment for us. She embodies the perfect image for our women’s division, which is experiencing remarkable double-digit growth this year.”
CMO Kristen D’Arcy stated, “I am beyond excited to celebrate our second holiday campaign with Megan. Not only is she a passionate supporter, but she also precisely reflects the values of our brand. With a diverse and engaging strategy, we look forward to welcoming both our devoted customers and newcomers into the True Religion community.”
The artist behind “Mamushi” is set to release her upcoming project of the year, MEGAN: ACT II, on Friday (Oct. 25). In anticipation of this launch, she has teased fans with several insights, including a potential collaboration with Flo Milli and the RM-assisted “Neva Play,” which was launched in September.
On Oct. 31, Megan’s documentary, Megan Thee Stallion: In Her Words, will be available on Amazon Prime Video. This film is expected to explore sensitive topics, including the loss of her mother and the incident with Tory Lanez.